Maroon 5 Audience Research

When looking into the audience of Maroon 5 and who would typically listen to their music, I thought that looking at their social media accounts would give me a good idea of who would typically listen to their music. They had quite a lot of followers and subscribers on all three of the main social mediums that I looked at, suggesting that they have a large audience. In terms of the demographic, I would say that the music is mainly listened to by teenagers and young adults, however, due to the band being around since 1994 and also with the songs being extremely catchy with a memorable tune, I would say that there is a possibility of their being an older audience too.If I were to look through who follows their media accounts, the majority of the followers are female, however, there are male followers also suggesting that their variety of music from a more technologic vibe such as Payphone and Moves like Jagger, to more 'poppy' songs such as Sugar.

Moodboard

A moodboard is very helpful in the process of producing a music video as it has allowed me to think of some of the ideas I would like to use - i.e. setting and costumes - but also what the audience of the music video would like. By putting the song I have chosen to do my music video on in the background allows myself and others to think about how the images relate to the music.

Editing Software

Photoshop

The main use for Photoshop will be the completion of my digipak and magazine advert. Even though I will mainly use InDesign for the main structure of the digipak and magazine advert, I will edit any of the photos I take using Photoshop, for example - I might add a greyscale to some of the images. I am familiar with this programme as I ised the software when completing my GCSE and AS Level Coursework. One of the main reasons I have decided to use Photoshop is that you can add saturation to photos and import fonts so you don't have to use typical typography such as Arial.

Premiere

The majority of my coursework will be completed on Adobe Premiere Pro. When I film my music video, all of the footage that I film will be put together on Premiere. I am only familiar with the basic tools on Premiere as at GCSE and AS Level, the coursework was all print based. I am apprehensive about how the editing process will go, however, there is enough time to make changes and re-draft the video in which my confidence will grown when using the software. In the lessons where we are preparing for the exam, our teacher got us to analyse a music video on Premiere which allowed me to practise and learn all the vital skills I will need when it comes to the editing process.

Analysis of previous students' A2 Coursework

Looking at a previous students' blog and coursework is very beneficial in this process because it is good to see what videos have got high marks, and the reasons for why they have got that mark, but also by looking at those who got a lower score and the reasons as to why and apply this to my own product. I have looked at Katie's music video and blog in terms of the research and planning process, music video, digipak and magazine advert because the style of music video she has chosen - narrative - is the style that I wish to do also.

Costume and Styling

I believe that it is extremely important for me, as a part of my planning process, to look at and think about various ways to style the model who will feature in my music video. It is important that the clothes that I choose for them to wear will fit in well with the genre of music that it is in the music video, for example, the conventions typically seen in a punk/metal music video means they are quite dark and loud. so it would not be common for you to see the lead singer stood in pale blue jeans and a pink shirt. I believe that when considering the costume and styling of the model, it is important to think about the post that I wrote: influence from that style of music.

Location and Filming

Production Diary #9

Over the half term, I had the intentions to start the filming of my music video. At first I had no idea as  to what I was going to be filming as my mum had planned a surprise for my birthday and she said that I should get some footage to include possibly at the beginning - using it to set the scene. I found out on Sunday that she was going to take me on a helicopter ride over London and the River Thames, however due to the weather not being very good it was not safe for the helicopter to be flown so that has unfortunately had to be postponed. I am now hoping that when we manage to reschedule, it will be within enough time for me to include it in my video.

Quite recently, I have lacked the motivation to create my music video as I have been struggling to find someone to be featured in it. I am really hoping that over the next couple of days I will be able to get someone to agree to be in it as I have the deadline for the first draft of the video - before the Christmas holidays start on the 19th December. I had mentioned it to one of my friends, however she said it might be difficult for her but she works all day on the weekends - both Saturday and Sunday - so it might be a struggle to find time to film.

Planning for the Magazine Advert

This week I have started looking into what I wish my magazine advert to look like, This is obviously not the finished product as it is very sparse and lacking pictures, colour and various other information such as the name of the album. However, I believe that this is a good template to use as a starting point as from looking at other adverts from previous years and those which has less on them seemed a lot more effective and looked more artistic.