Audience Research

Who is the  targeted demographic for my Music Video?

The main demographic that fits with my music video will be that of fans of the artist of my chosen song - Maroon 5. I believe that this is a good idea as the song comes from the Top 10 Album - V - which is their latest release. However, the number one song 'Maps' has had a lot of radio play so will be familiar with many people, therefore this will also boost the reception of the video. Overall I believe that it will be targeted primarily at Maroon 5 fans, but secondarily targeted at Pop Rock fans aged from approximately 16-25 years old.

There is a possibility of it being targeted at an older demographic also because Maroon 5 formed in 1994, so people who were born in the 70's and 80's will also be familiar with their music and will possibly enjoy it if this is the genre of music that they enjoy. Even though the style of music that they produced has evolved over the years they have been present in the music industry, the familiarity of the artist will always be a great help. 

What are the listeners like?

I believe that the listeners of the music are likely to be students in either sixth form/college/university or currently in their first jobs. They might not have a lot of disposable income but will enjoy music gigs and concerts and shop in various places, from markets to higher end shops like Urban Outfitters and American Apparel. However, there is a pop element to Maroon 5's music so there could be fans of the Pop genre such as young teenage girls who will shop in places like Topshop and New Look. They might listen to other Pop Rock artists such as P!nk, Lifehouse and Avril Lavigne. 

Maroon 5 was formed in Los Angeles, California, USA, so it is likely that they have a very strong fan base on both sides of the Atlantic. Cracking both the USA and United Kingdom is a big move in an artist's career, and also with them being signed to such a big record label as well; Interscope, who have other artists signed to them such as ;

• The 1975
• The All American Rejects
• Black Eyed Peas
• Carly Rae Jepsen
• Gwen Stefani
• Far East Movement
• Lady Gaga
• LMFAO
• Madonna
• Lana Del Rey
• U2
• Zedd

How does researching my audience benefit my video?

Researching the demographic for my music video is a very important part of the pre-production process. The audience research above can be heavily applied to the target audience of Maroon 5 as well so the benefits of this is that as this is a song by them I can adapt certain aspects of their work to fit my style of work to be more successful. Overall, looking at the audience is key because if I do not outline who it is targeted at it could be completely wrong as, for example, someone who was a big fan of alternative rock music is not going to find a music video similar to that of Justin Bieber very appealing.