Tuesday 16 December 2014

Choosing Colours for the Digipak and Magazine Advert (Planning)

 


I wanted to keep the colours that I used on the small side to create that minimalistic yet quite effective and stylised look that many bands and there work seem to have. I decided that by having a maroon/deep red colour would fit in well as it is in the name of the band and will be easily relatable to them. I created the colour on InDesign (as shown above) and just adjusted the settings to get the colour that I wished to use. The colour will also feature on the magazine advert to have this idea of a brand guideline being followed. Consistency within the work is key as if the audience cannot recognise a product, it is unlikely to sell.

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