Location Research (Updated)

The location plays a massive part in how succesful your music video could possibly be as the setting that you choose must coordinate well with the song and artist that you are doing that video for. For example, it is unlikely that you would do a music video for a heavy metal band on a beach.

I have decided on the song 'Maps' by Maroon 5 and have decided that I would like to get the majority of my footage from filming in London as I believe that the pace of the city will fit in nicely with the upbeat tempo of the song that I have chosen.

Editing Images

Here is the process of how I edited the picture that I used on my magazine advert. I simply just placed it in photoshop, and then went to 'Image' 'Adjustments' and then 'Black and White.' Once clicking on black and white, it gives you the option to adjust the Hue and Saturation of the image. In this process, I increased the level of yellow in the image to brighten the 'Maps' and 'Maroon 5' cards that are on the top. Below is a picture of what it looks like on the first draft of my magazine advert. 

Magazine Advert Draft

This image of my magazine advert is only a draft as I feel that it is quite plain and simplistic. When making improvements I think it will come down to changing the background as the plain white comes across as quite dull. Another aspect I might alter is the possiblility of including some institutional information, for instance, I might include the logo of the record label that they are signed to.

Overview of Progress

Production Diary #12

This term I have found that there have been alot more hurdles to get over for my coursework this year compared to that of the magazines that I had to produce last year at AS. Originally, I had decided that I was going to have the narrative following something along the lines of a treasure hunt through the streets of London and had started to think about what I wanted to do and how I would be able to film it. However, this idea did not follow through due to a few problems. One of the issues that I faced was the issue with the days getting dark quite quickly, due to school consuming a lot of my time and there only being an hour or two after school where it still stayed fairly light, the footage would not have come out as I had wished because I would have had to carry around lighting with me as well as the camera and other equipment that I would have needed to film the music video.

After, this setback I had struggled to come up with an idea so I decided that it would be a good idea to focus a bit of time and attention on the print based ancillary tasks as I feel that this is an area that I am stronger in as well as the research and planning on my blog. I knew what artist to create the products for and the name of the album so I was pretty much good to go in terms of designing them both and I am very nearly finished with the basic first drafts that I have managed to put together.

When I first started the 'creating a music video' process, my media teacher showed the class some ideas from students from previous years, but also videos from the internet to give us some inspiration. I remember their being a lyric style video which I thought that even though it was quite simple in terms of the props and costuming, it was very effective. Not too long ago my teacher showed that video again and I decided that this was the route I wanted to take with my video. I also found it was quite similar to the production of 'Vance Joy - Riptide.'

In terms of the production of my video, I have taken some test shots for my blog, but also to see how I wanted to use the camera and the various shots that I wanted to use. This has helped me think of the various ways I can show the lyric cards that I have now made on InDesign when it comes to filming over the Christmas Holidays.

Choosing Colours for the Digipak and Magazine Advert (Planning)

 

I wanted to keep the colours that I used on the small side to create that minimalistic yet quite effective and stylised look that many bands and there work seem to have. I decided that by having a maroon/deep red colour would fit in well as it is in the name of the band and will be easily relatable to them. I created the colour on InDesign (as shown above) and just adjusted the settings to get the colour that I wished to use. The colour will also feature on the magazine advert to have this idea of a brand guideline being followed. Consistency within the work is key as if the audience cannot recognise a product, it is unlikely to sell.

Digipak Planning - Draft 1

This is an image of the first draft of the front cover for my digipak. The album is called 5 or 'V' as it is in roman numerals which links to the number of albums that the band have had - five - and the number of members that are in the band. I decided to paint the black 'V' on to the models hand as this is the name of the album, but also the open palm shows five fingers which is a reference to the number of albums that the band have had, which links back to the name of the album. Overall, the design is quite simple and follows similar guidelines in terms of the heading on the magazine advert in order for it to make it recognisable, and in some ways become apart of a franchise for the band.

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