Magazine Advert Final Draft

Digipak Final Draft

Music Video Final Draft

Use of Advertisements

Audience Survey

Please could you fill out this Audience Survey so I can gain feedback on my music video and both ancillary tasks. You will find all 3 of the media products under the 'Final Product' tab down the side of my blog under 'labels'.

https://www.surveymonkey.com/s/YHJ6V9G

Thank you. (you may need to copy and paste the link)

Video Draft (Rough Edit)

Actors and Auditions

Here is a video featuring some test shots that I used when trying to work out who I believed would fill the role that I needed in this video. The video does not feature too much acting so features some simple tasks to do. This also gave me a chance to test lighting and other equipment I would possibly need for the video.

Actions-Auditions from Zoe Ramsdale-Clark on Vimeo.

Shot List

Contact Sheet

The contact sheet is a collection of all the images I have taken that will be included on either the Digipak and Magazine Advert.

Rushes Log

Location Release Contract

When choosing what locations I wanted to use for my music video, it was extremely important that I gained permission from the owner of that property allowing me to film the video there. Below are copies of the signed release forms showing that I gained permission for both of the locations.

Brand Guidelines

This post highlights the brand guidelines that I have created to keep a theme and consistency throughout my work. This will allow the audience to recognise that this work belongs to that particular artist. These brand guidelines will most likely feature on the Digipak and Magazine Advert I am required to create for my coursework. The brand guidelines will be used by any employees or partners with the company to ensure that they know what font and colour scheme to use etc.

Filming and Update Schedule (Update)

Filming and editing schedule (3) from ramsz001

I have found the filming and editing schedule extremely useful when it comes to shooting my video and inputting the footage on to the computer and Adobe Premiere Pro CS6. I have found that if I do need to make any references to this process, for example, when I start to evaluate my work, in any production diaries or in my exam during the summer.I have a clear and precise idea of what happened when.

Call Sheet

     
The call sheet is a document that I will be able to use to plan out the shoot of the music video. It includes the Personnel and Equipment that is required, but also when and where the shoot will take place. I have included a short detail of what the shoot will consist of, but also any special tasks I will have to carry out in order to make sure that the shoot is successful. For example, I have decided that it is necessary to make sure the equipment is set up prior to filming to ensure that no time is wasted. I have also asked the actor if she could come to school prepared for the shoot as much as she possibly can so we do not have to waste any time trying to adjust any costume or make up.

Chosen Location

I have decided that the most practical location for me to use would be the Black Box (drama studio) at school as it is easily accessible and is very versatile in terms of being able to shoot the video with various props and costume ideas. In terms of my music video, the three lights will be set up around the room - 2 directed at the model sat in the centre of the room, and one lighting the background - as shown below.

 *another two images - one showing the other light directed at model, second showing light that will brighten background*

As you can see in the two images above, the simplistic black background will allow the actor and the pictures that are used as props stand out more which is vital in terms of the video as these are the key aspects I am hoping the audience's attention will be directed at.

Model Release

                                    

It is important that when it comes to filming the music video that I have the permission of those taking part for me to use the footage the way I wish to, but overall to make sure that they are happy with what will happen when filming does take place. Mary has signed the model release form and has given me permission to use the footage for my video, we have come to the conclusion that she does not have to mime the lyrics or do too much acting - which is something she would be unhappy doing.

Proposal

The main idea that I have considered to use for my music video is the idea of a lyric video. This is not something that you will typically see in the music industry, therefore, my reasoning behind this idea is that there is a gap in the market for something like this to work as it is somewhat original and has not really been seen too much prior to this. It will still feature some typical conventions that are seen in everday music videos such as having a basic equilibrium narrative in which there is a beginning, middle and end, but there will also be some differences, such as the person who is featured in the video will not be what I would consider to be the most important.

The story that will surround my video is that of going on a journey as the song itself is called Maps and is performed and written by the band Maroon 5. The song could be interpreted in various ways, with the direct interpretation being that the song is some form of love story. However, I believe that there are some subtle signs within the lyrics which allows the song to have alternative meanings. For example, the lyrics "When I was at my worst" and phrases such as "darkest nights" and "darkest times" could connote the inability to love and of someone going through quite a difficult and dark time.

I have decided that I wish to portray the message of the video through the imagery of photos and lyric cards. I have imagined that the actor herself will be sat in the middle of the dark room - which has been lit up - with a scrapbook set in front of her. My own interpretation of this being that she is trying to piece her life together, which can be signified through the placing of photos in the scrapbook. In terms of this equilibrium narrative, the typical construct of this is where there is an opening, which in terms of my music video is the looking through the photos and some what reminiscing, then there will be something that disrupts this, in terms of my music video I will have the actor start to get frustrated and upset which leads to her tearing up the photos, then finally, the end of this cycle is where the peace is restored, but not necessarily in the way it was present initially, in terms of my video this restoration of peace will consists of the actor trying to put the pictures back together again in order to gain back some normalcy. Ideally, this will show progression within the video, highlighting the story that is trying to be told.

In terms of how I will use the camera, I wish to have a mixture of close up shots, high angled shots, over the shoulder shots mainly, however there will be the inclusion of movements and shots such as panning of the camera and mid to long shots to gain some variety within the work. However, the main reasoning behind my choice of using lots of close up shots is to allow the audience of the video to see various emotions portrayed by the actor, but also to see what is included in the photos within the scrapbook and what is on the lyric cards that I have made which I am considering using alongside the photos as captions for the images.

In terms of locations, I had initially been considering places such as London or Ruislip Woods. However, I believe that for the simple yet effective look that I wish to achieve, somewhere such as the drama studio at school will be suitable. The room is simply just a room with black walls so can be quite dark. However, I could use this to my advantage in terms of being able to bring in lighting equipment and adjust it until I am happy with the outcome. I can move and change the position of the lights to achieve different effects. For example, one way that I could should the visual progression within the video would be through having the room slightly darker towards the beginning, however have the room getting gradually brighter as the video progresses. This could also be achieved through the editing stage when I get to using Adobe Premiere once I have filmed the video.

In terms of who I will be targeting this product to will be in terms of the band itself, but also the style of video that I wish to produce. Maroon 5 are a Pop Rock band so are likely to have both a male and female audience, most likely to be within the ages of 16 and 25. The band have been around since the 90s so are likely to have quite a large fan base which range in terms of age. However, in terms of the video, I believe that this simple yet effective style could attract both male and females as it is not something that could typically be considered as girly.

Risk Assessment

When filming my music video, there have been various things that I have had to consider. A way in which I have presented this is through carrying out a Risk Assessment which is allowing me to regard the safety and wellbeing of those who will be involved in the process.

Storyboard

Contact with Artist

As a part of the planning for my music video, I had to request the permission to use the song Maps by Maroon 5 from the artist and their label due to the need for me to explain that I do not plan to gain any profit and that I have no intent for any copyright infringement.