Today I have been looking into media theorists different perspectives towards music videos. Key theorists that I came across were Andrew Goodwin, Stuart Hall and Laura Mulvey who all had varying perspectives towards the creation and conventions within a music video. All of these theorists play a big role in the way in which music videos can be analysed and interpreted. I found it really interesting looking a the five key aspects that Andrew Goodwin discusses because I believe that this will also benefit me when it comes to planning my music video. The five aspects were:
- Thought through Beat
- Relationship between the song and visuals
- Narrative and performance of the song
- Technical aspect of a video
- Star image
Another task that I was looking over today was previous students' work which I believe is beneficial when it comes to researching and planning my work as it is good to see what has been successful and allows you to take ideas and make them your own. I looked at Katie's work from last year and I liked the various platforms in which she has produced her work on such as the use of videos which I find very effective. I also enjoyed how her video seemed quite simple in terms of costume, however I believe that this allows the audience to relate to the video.
Finally, even though I have done the analysis of various digipaks, artist websites and magazine adverts. Today I did some further research into what a digipak actually is. I found that they have become quite popular since the beginning of the 2000s.
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